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Deviate

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design depth designstudio industrial design productdesign clock light Interior deviate studiodepth

Deviate

The modern products lean towards minimal and simple form. Most customers want to get a refunds & change if there is little scratch or a stain on the product. At some point, it seems that we designers and customers are trapped in minimalism and simplicity.

'Depth' wants to break that frame. The 'Deviate' was designed to deliver the message that broken part can be taken as a visual intrigue in some perspective , utilizing it (which might be consider as defective product)  as a design element. We focused on delivering key message of aesthetic standards by each individuals- which can be chosen and felt freely by each person.
To express this aesthetic broken part effectively , we use Jesmonite and can create organic form without limitations.


현시대 제품은 미니멀하고 심플한 조형이 대부분입니다. 조금의 흠집, 얼룩이 발견된다면 교환 또는 환불을 요구합니다.
어느 순간 소비자들과 디자이너 모두 깔끔함과 미니멀함이라는 울타리에 갇히게 되었다고 느꼈습니다. 

Depth는 그 틀을 깨고 싶었습니다. Deviate는 파손 제품이라고 생각들 수 있는 크랙을 디자인 요소로 적용하여 시선에 따라
미적 요소로 재해석될 수 있다는 메시지를 담아냈습니다.
미의 기준은 다른 사람이 아닌 자기 자신이 느끼고 선택할 수 있다는 의미를 전달하고자 하였습니다.
제스모나이트를 활용하여 자유로운 형태를 구상할 수 있었고, 보다 효과적으로 크랙 표현하였습니다.


Project  / Deviate Light, Clock
by spring Collaboration
Brand design / Jaehyun Choi, Jaehwi Han
Date  /  2023. 04

design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth
design depth designstudio industrial design productdesign clock light Interior deviate studiodepth

Thank you.

75, Yongmasan-ro, 
Gwangjin-gu, Seoul, Republic of Korea
+82.010.4517.3598



Deviate
Published:
Studio Depth.'s profileChae Young Yoon's profilechang eui hwang's profileSeo June Lee's profileseyoung LEE's profile+3
Multiple Owners

Owners

Studio Depth.'s profile
Seoul, Korea, Republic of
Chae Young Yoon's profile
Seoul, Korea, Republic of
chang eui hwang's profile
Seo June Lee's profile
Busan, Korea, Republic of
seyoung LEE's profile
Korea, Republic of

Deviate

Deviate The modern products lean towards minimal and simple form. Most customers want to get a refunds & change if there is little scratch or Read More

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